1. Specify the size of the banner in pixels. For example, 468x60px.

2. Specify the maximum banner size in kilobytes:
For example, no more than 35Kb.

3. Describe the target audience of the banner.

4. Specify what will be depicted on a banner: photography, drawing. Do you have a finished illustration? Specify if you want to create a photo, graphic or video for the banner.

5. Describe the style of which must be executed design. If possible, please provide examples.

6. List what emotions should call the banner.

7. Describe your competitive advantage if it's information banner.

8. Write what texts should be placed on the banner.